Enhanced Property Value - One More Reason to Choose High Quality Paints

First Impressions Matter

In real estate, first impressions can make or break a sale. A building with faded, peeling, or stained exterior walls appears neglected, while one coated in Birla’s Premium paint looks modern, well-maintained, and inviting.

Why It Matters for Builders & Housing Societies:

• Higher buyer interest – A well-painted exterior makes the property more desirable.
• Faster sales – A visually appealing property sells quicker in a competitive market.
• Consistent aesthetics – High-rise housing societies maintain a premium look for years.

A fresh coat of high-quality paint can instantly upgrade the look of a property, making it more attractive to both buyers and investors.

Increased Property Lifespan & Reduced Maintenance Costs

Builders often focus on construction quality, but      buildings is equally important. Low-quality paint deteriorates quickly, leading to frequent repainting and high maintenance costs.

Why Builders Should Prioritize High-Quality Paints:

• Durability that lasts – Birla Opus Prime offers long-term resistance against environmental damage.
• Weatherproof technology – Protection from extreme heat, rain, and pollution.
• Less frequent repainting – Reduces maintenance costs for CHS and residential projects.

For cooperative housing societies, using prime solutions for residential exteriors means long-term savings, as they won’t need to invest in frequent exterior repainting.

How High-Quality Paint Increases Real Estate Value

Well-maintained properties command higher resale values in the market. Homebuyers are willing to pay more for a property that looks new, well-kept, and structurally sound.

Key Benefits of Using Birla Premium Paint:

• Higher property valuations – Well-painted homes sell at premium prices.
• Stronger market positioning – Aesthetic and structural integrity create a competitive edge.
• Increased buyer confidence – A well-maintained exterior signals quality construction.

Studies show that properties with long-lasting exterior coatings retain their value better over time. For builders, this translates to higher profit margins and a better ROI.

The Power of Warranty

For housing societies and developers, warranties provide added confidence in their investment. Birla Opus Prime offers industry-leading durability, ensuring walls remain pristine for years.

• E90 – 12-Year Warranty for exterior protection.
• B70 – 11-Year Waterproofing Warranty against seepage and moisture damage.

With this level of protection, builders can promise buyers long-term peace of mind, making their properties more appealing in the real estate market.